Inbound marketing is a process that draws your audience TO you through the use of modern marketing tactics, SEO-friendly content and white-hat techniques. 

This is the exact opposite of how traditional marketing worked, which involved marketers sending out mass messages, ads or broadcasts to the highest volume of people possible, in the hopes that some of them were the right fit. Traditional marketing does have its place sometimes and we even work in some elements of it into our inbound marketing plans, but most outbound tactics are outdated, extremely expensive and not as effective as inbound.

With inbound marketing and sales, you'll get high-quality visitors and leads to come to YOU instead of the other way around.

You'll find that we're nothing like other agencies and freelancers! We're a fun group of U.S.-based, certified digital marketers who know our stuff and love helping people. 

We have one goal: to get you better results with your digital marketing. We're not afraid to tell it like it is and let you know if there's something you're currently doing that is impacting your site's rankings or the success of your current campaigns and tactics. However, we're very experienced at interacting with stakeholders at all levels of your organization (including c-level execs) and digging to find out not only what isn't working with your current digital marketing efforts, but why.

Likewise, we love conducting competitive analyses to identify things that your competitors are doing that you can emulate--such as getting backlinks from the same sites as them or competing head-on with them for the same valuable keywords to drive organic traffic away from them and to your site.

This is dependent upon a number of different factors, such as the state of your current web site and digital marketing program, the number of stakeholders involved on your end and how quickly we receive information and approvals from you.

In general, though, you can expect to start seeing tangible results in the form of higher-quality traffic, leads or conversions within the first three months. Note that delays on your end, not receiving enough information from you or not receiving access to critical tools and platforms will directly affect the time it takes you to get results.

We'll need to receive some information about your business, such as the your web site, back-end logins (to your CMS, cpanel, hosting account, Google Analytics account and possibly others), a general description of your audience, keyword information if you know it and the names of 3 of your top competitors.

As we progress through the first month and beyond, you'll work closely with us to provide and discuss all of that information, as well as some other questions we'll have along the way. This might include information that we request via email or during our monthly calls or via email. Pro clients receive weekly calls.

You'll sign a three-month contract and will pay the first month's fee before work begins. Payment may be made via electronic bank transfer or any major credit card (Visa, Mastercard, American Express, Discover).

Your monthly fees will be automatically charged to the credit card we have on file on the 1st of every month, prior to our work beginning for that month. In the event that your payment method fails, we reserve the right to halt work until payment is received.

Your contract will renew every three months unless you give us 30 days' notice prior to the renewal.

We need to line up your team members to ensure that they can dedicate ample time to you and your business. They'll get to know you, your products and services, your competitors and what your audience needs.

We've found that a three-month term is the minimum amount of time needed for us to get to know you and for you to get to know us, while also getting tangible results. We want to be your partner and make a big impact on your business, and that can't be done with a shorter engagement. 

Most of our clients choose to renew their contract after three months—sometimes for 6-12 months or even indefinitely because they've gotten so much value! It's entirely up to you to determine your next steps after the first three months. Our goal is to make you so happy with your results that you want to partner with Flair for the long term!

We're located in Arlington Heights, IL, near Chicago. Your digital marketing manager, who will always be your main point of contact, will always be U.S.-based.

Flair is a Results Only Work Environment, which means our people have the flexibility to work in whatever location they choose (coffee shop, home office or elsewhere), as long as the work gets done and they get great results for our clients. 

All of our clients have access to Teamwork Project, our online collaboration, project management and file sharing platform, and will receive frequent updates.

You can sign up to receive daily digest emails which will let you know what we've completed during the last business day, and we also provide regular email updates, monthly reports and phone calls. We participate in weekly calls with our Pro clients.

You can schedule a quick 15-minute call with one of us, so we can learn more about your business and determine whether we can help you. Click the button below to schedule a call.